Engro appoints Bond Advertising in Pakistan

Pakistan-based Engro, which is involved in the food, fertilizer, energy and chemicals markets, has appointed Bond Advertising as its new agency following a pitch.

"We are confident that this partnership with Bond will help Engro position itself as a leading corporate brand that is purpose-driven and focused on investing in the future of Pakistan,” said Aman ul Haque, head of corporate communication at Engro Corp.

D'Hamidi Partnership, Ogilvy Pakistan, and Adcom Leo Burnett also competed for the business. Reportedly, the incumbent was the D'Hamidi Partnership.

Reem Ehteram, client service manager at Bond Advertising, will handle the Engro account and will be responsible for ensuring her team delivers brand consultancy, creative strategy, communication campaigns and creative for Engro Corp and its subsidiaries.

"By positioning Engro as a purpose-driven brand we aim to provide an authenticity to the brand that defines not only what Engro stands for but also what it does,"shared Seema Jaffer, the CEO of Bond Advertising. "Resulting in more engaged employees, loyal customers, better performance and an improved bottom line."