Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 8 to 14 February.
1. Mazda Philippines
Engagement Score – 1,000
Be with your one true love.
Posted by Mazda Philippines on Wednesday, 10 February 2016
2. Tata Motors India
Engagement Score – 1,000
3. Pizza Hut Philippines
Engagement Score – 1,000
Pizza, dalawa, tatlo! Let him or her feel extra special this love month by not just giving one pizza, but three! Get the Heart Deal meal for 3 and enjoy 3 Pan Pizzas for only P499!
Posted by Pizza Hut on Tuesday, 9 February 2016
4. Tiger Beer Malaysia
Engagement Score – 1,000
5. Epson Singapore
Engagement Score – 1,000
Yipee! Friday is here, don't worry, better days are coming...they're called Saturday and Sunday! Want to WIN a...
Posted by Epson on Thursday, 11 February 2016
6. Centre Fresh India
Engagement Score – 1,000
Who doesn’t like #FreeHugs? Tell us your stories in which a simple hug made your day & win exciting gift vouchers! pic.twitter.com/XUGhlThIdP
— Center Fresh India (@CenterfreshIn) February 12, 2016
7. Karbonn Mobiles India
Engagement Score – 1,000
Submit your answer to #win a stunning new Karbonn Mobile. #KarbonnKwiz. #RT & spread the word! pic.twitter.com/Ue6NkNQsgE
— Karbonn Mobiles (@KarbonnSmart) February 10, 2016
8. Avon Philippines
Engagement Score – 1,000
We'd like to welcome internet sensation and noontime sweetheart @mainedcm to our stellar roster… https://t.co/yzHs6qUQtQ
— Avon Philippines (@AvonPH) February 11, 2016
9. Koovs India
Engagement Score – 1,000
Dedicate a song to your ex using #TheExFiles, 3 vouchers worth Rs. 2000 each up for grabs! Contest starts now#KOOVS pic.twitter.com/Q5aXW02eCB
— Koovs.com (@mykoovs) February 12, 2016
10. One Plus India
Engagement Score – 991
Which five songs would you dedicate to your partner? 50 winners to be chosen! Use #GiftYourValentine.@giftingnation pic.twitter.com/cpCm1wkihb
— OnePlus India (@OnePlus_IN) February 11, 2016
11. Dolce Gusto Malaysia
Engagement Score – 977
12. Elephant House Sri Lanka
Engagement Score – 958
13. Bank Baazar India
Engagement Score – 926
14. Amul India
Engagement Score – 909
15. Ford India
Engagement Score – 849
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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