Kenny Lim
Sep 17, 2008

Electrolux appoints Red Brand Builders in Vietnam

HO CHI MINH CITY - Electrolux has appointed Red Brand Builders as agency-of-record to service its branding and marketing programmes in Vietnam.

Electrolux appoints Red Brand Builders in Vietnam

The appointment followed a pitch process involving several undisclosed MNC agencies.

Chris Elkin, MD of Red, said: “We believe the Electrolux team saw great strength in our understanding of the local market and creative skills. We look forward to a long-term partnership.”

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