Advertising Marketing News The Work
Matthew Miller
Apr 27, 2012

Effectiveness arises from bold strategies: Jury members

SHANGHAI - Four of the jury members who made the tough calls for tonight's Asian Marketing Effectiveness Festival agreed that willingness to take risks, digital elements as a prerequisite for success and the continuing emergence of creativity in China and India stood out in this year's entries.

Godfrey: nervousness is a good sign

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