The acquisition makes Edelman the largest digital PR firm in Australia, the company said in a statement. Both companies will be based in Sydney. Design Royale will retain its brand and its client portfolio.
“Design Royale brings the creative and technical capabilities to build the apps, web and mobile campaign platforms our clients demand as part of their integrated creative mix,” said Michelle Hutton, CEO of Edelman Australia.
In a recent interview with Campaign Asia-Pacific, Matthew Harrington, Edelman’s chief operating officer asserted that digital is at the centre of everything the company is doing.
Design Royale is a four-year-old agency. The team of 15 comprises strategists, creative people, engineers, interactive designers and digital producers.
To promote the joint entity’s work, both agencies are offering to do 100 hours of pro bono work for an Australian charity.
