Media News
Benjamin Li
Sep 22, 2011

EA Games kicks off integrated campaign for its ‘FIFA 12’ and 'Battlefield 3’ releases

HONG KONG - Having been appointed by EA Games earlier this year, MediaCom Hong Kong has launched its first major campaign for the brand, with product launches for the new 'FIFA 12' and 'Battlefield 3' games.

EA's 'FIFA 12' game faces strong competition from 'Winning 11'

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Cheetos’ launches limited edition fashionably functional pants

4 Cheetos’ launches limited edition fashionably functional pants

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Mash names all-female executive team, shifts global HQ to Singapore

7 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

8 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

Pizza Hut lures lunchtime queues in Hong Kong
Apr 1, 2025
Ad Nut

Pizza Hut lures lunchtime queues in Hong Kong

Cathay flies over Hong Kong's former airport for nostalgic stunt
Apr 14, 2025
Staff Reporters

Cathay flies over Hong Kong's former airport for ...

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Mar 24, 2025
Staff Reporters

Google Maps turns 20, celebrates Hong Kong's ...

DDB wins Grand Effie in Hong Kong
Oct 24, 2024
Staff Reporters

DDB wins Grand Effie in Hong Kong

Just Published

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
3 hours ago
Staff Reporters

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO
3 hours ago
Nikita Mishra

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.

The ‘unflushables’: Sydney Water prints PSAs on actual toilet rolls
4 hours ago
Ad Nut

The ‘unflushables’: Sydney Water prints PSAs on ...

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

100 days in, how are Trump’s tariffs reshaping marketing in Asia?
5 hours ago
Staff Reporters

100 days in, how are Trump’s tariffs reshaping ...

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.