Staff Reporters
Apr 27, 2012

Dutch Lady hopes to break Guiness World Record with Facebook campaign

KUALA LUMPUR – Dutch Lady Malaysia is hoping to make a Guinness World Record with its campaign to collect 10,000 Facebook cheers in support of the Malaysian Olympic team.

Dutch Lady Malaysia:
Dutch Lady Malaysia: "History-making attempt"

Dutch Lady Malaysia recently established an alliance with the Olympic Council of Malaysia (OCM) to support four athletes at the London 2012 Olympic Games.

As part of this support and to commemorate World Milk Day on 1 June, Dutch Lady has created a  “Drink more, do more – 2 a day” campaign to raise awareness of the nutritional benefits for drinking milk.

The aim is to collect 10,000 'Go Malaysia, Go' cheers on its Facebook fan page in an effort to break the Guinness World Record for the most cheers in a compound crowd recording category.

The launch event will also see celebrity Faizal Tahir unveil his new song “Go Malaysia, Go!”, which will be presented to the Malaysian team before they fly to the London in July.

Ramjeet Kaur Virik, marketing manager for Dutch Lady Malaysia, said efforts will also be made to collect cheers on-ground across Malaysia.

She said, “We invite everyone to come together as one and to be part of this history-making attempt, by breaking the existing record set in 2011 with a total of 9,621 numbers of cheers.”

Related Articles

Just Published

5 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

6 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

6 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

10 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.