Media News
Staff Reporters
Jan 11, 2012

Drinks company AJE Group consolidates business with Initiative

GLOBAL – Mediabrands’ Initiative has been appointed the global agency of record for drinks company AJE Group.

AJE's brands include Real Kola and Cerveza Caral
AJE's brands include Real Kola and Cerveza Caral

The Peruvian beverage manufacturer owns a stable of alcoholic and non-alcoholic brands including Kola Real, Pulp and Cerveza Caral.

Initaitive has been working with AJE in Columbia and Ecuador for the past two years but the client has\ has now expanded its remit to include India and Vietnam as well as Peru, Venezuela, Brazil, Guatemala and Costa Rica.

The agency has been briefed to support AJE’s expansion plans by managing all media communications including research, insight, strategy, buying, planning and evaluation.

 

Source:
Campaign Asia

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