Benjamin Li
Apr 7, 2011

DraftFCB restructures Greater China planning team

GREATER CHINA - Tiffana Pun, most recently head of planning for digital agency SapientNitro Greater China, will join DraftFCB as its new VP of planning for Greater China, effective 11 April.

Tiffana Pun, VP, head of planning for DraftFCB Greater China
Tiffana Pun, VP, head of planning for DraftFCB Greater China

Her appointment is part of a restructure of DraftFCB Greater China to enhance synergy among various planning divisions under one roof.

Pun (pictured) will report to Pully Chau, chairman and CEO of DraftFCB Greater China. After her six-week orientation at DraftFCB headquarters in Chicago, she would work closely with the management team: Iris Lo, managing director and executive creative director, Hong Kong; Caroline Chyr, managing director, Taiwan; Eddie Wong, national executive creative director, China; and Caroline Diao, human resources director, Greater China.

During her 18-year career in marketing and communications industry in Greater China, Pun has worked on the client side at sports giant brand Nike and led agencies such as Zenith Media, AdXplorer as senior vice-president, and Saatchi & Saatchi China as head of planning, and served MNC clients from HSBC and Johnson & Johnson to Shanghai Volkswagen and Starbucks.

After a year-long recruitment process, Chau said on the appointment: “Tiffana joins DraftFCB with a very strong and diversified background across digital, brand strategy and media planning. She is a top talent in planning across all disciplines to deliver true integration.”

Reported last January, DraftFCB Beijing resumed operations after being suspended for one-and-a-half years.

 

Source:
Campaign China

Related Articles

Just Published

5 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

6 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

6 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

6 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.