Benjamin Li
Dec 1, 2010

DraftFCB China hires award-winning national ECD

SHANGHAI - DraftFCB China has appointed Eddie Wong as its new national ECD to beef up the agency’s creative standards across its three key offices in Shanghai, Beijing and Qingdao.

Eddie Wong
Eddie Wong

Wong is a seasoned creative veteran from Singapore with more than 25 years' experience. He used to work at 4A agencies including Batey, Leo Burnett, D’Arcy and Euro RSCG in Singapore, Taiwan, Hong Kong and the mainland. Most recently he was group executive creative director at TBWA China.

His extensive client portfolio includes Coke, Adidas, McDonald’s, Pernod Ricard, Mars Confectionery/ Petfood and Standard Chartered Bank.

Wong's work has won him recognition and a place on the judging panel at prestigious award shows including One Show, Clios, D&AD, Cannes, NYADC, Spikes and Adfest.  

“I’m really happy to welcome Eddie as my creative partner in China and I am confident that he will further uplift DraftFCB China’s creative benchmark to the next level,” said Pully Chau, chairman and CEO, DraftFCB Greater China.

Reported in October, the agency also employed Andy Chan as ECD in charge of its beauty care accounts.

Source:
Campaign China

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