Staff Reporters
Nov 24, 2011

Digital Thinkers: The talent mix; data, data, data; and integrating digital

In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the digital leads of Omnicom Media Group, OgilvyOne Singapore, and Zenith Optimedia Asia-Pacific respectively.

Mulryan, Smith & Mouritzen
Mulryan, Smith & Mouritzen
  • Gareth Mulryan, digital director, Zenith Optimedia APAC finds that the push towards a fully integrated agency is client-led.
 

  • Lee Smith, CEO Platforms, OMG predicts that the communications agency of the future will be driven by data.
 

  • While Thomas Mouritzen, managing director, OgilvyOne Singapore finds no problem attracting a mix of creative and digital talent to region.
 

These videos are part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Women to Watch 2024: Elle Bullen, Bullfrog

A brutal battle with cancer may have forced Bullen to pause her career, but her fire to produce meaningful work and challenge gender conformities continue to burn.

8 hours ago

Tencent marks 8% YOY growth driven by AI investments

Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.

9 hours ago

In marketing, it is better to be interesting than right

Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.

9 hours ago

Spikes Asia 2025 shortlists announced

Australia and India are the top contenders with the most shortlisted entries.