Staff Reporters
Nov 24, 2011

Digital Thinkers: The talent mix; data, data, data; and integrating digital

In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the digital leads of Omnicom Media Group, OgilvyOne Singapore, and Zenith Optimedia Asia-Pacific respectively.

Mulryan, Smith & Mouritzen
Mulryan, Smith & Mouritzen
  • Gareth Mulryan, digital director, Zenith Optimedia APAC finds that the push towards a fully integrated agency is client-led.
 

  • Lee Smith, CEO Platforms, OMG predicts that the communications agency of the future will be driven by data.
 

  • While Thomas Mouritzen, managing director, OgilvyOne Singapore finds no problem attracting a mix of creative and digital talent to region.
 

These videos are part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Indonesia bans iPhone 16 sales over lack of local ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

1 day ago

Is Publicis’ dismissal of staff for return-to-office...

Adland weighs in on where the flexible working debate is heading.

1 day ago

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

1 day ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.