Staff Reporters
Nov 8, 2012

Digital happenings this week from VivaKi, Microsoft, Facebook, Tencent and more

A roundup of the latest digital people moves, account wins, pitches and developments across Asia-Pacific.

Digital happenings this week from VivaKi, Microsoft, Facebook, Tencent and more

Publicis Groupe's digital initiative VivaKi is to become a separate business unit in an effort to encourage more aggressive growth and digital acceleration for the group’s agencies. Launched in 2008 with the aim of boosting the digital transformation of Publicis Groupe, will now be transformed into a separate business unit that will be opened to all Publicis Groupe agencies and the market.

The Digital Asia Festival kicked off its inaugural instalment on Wednesday (8 November) in Beijing, incorporating the Digital Media Awards, which take place tonight (9 November). Read all of our Digital Asia Festival coverage, including the winners list, as soon as the ceremony ends.

Microsoft Australia launched an interactive outdoor campaign for the launch of its latest video game, Halo 4. Titled 'Capture the poster', the campaign encouraged fans to take part in a real-world scavenger hunt to find one of 400 JCDecaux street furniture ads in Sydney and Melbourne and claim the signed Halo artwork inside using either Tapit NFC (near-field communications) technology or a QR code.

Users in Singapore who logged out of Facebook this past weekend likely saw a huge advertisement from online retailer Singsale.com, in what's believed to be the first use of the social-networking site's logout page ad in Singapore. Media buyers agree the format offers significant visibility, but warned that smartphones are not suited to the ads — and Singapore’s smartphone penetration stands at 75 per cent.

Tencent will officially launch its We Chat service in Taiwan tomorrow with a nationwide TV and digital campaign push, and wwwins Isobar Taiwan has been chosen as its digital retainer agency.

GroupM agreed to acquire a majority stake in digital marketing agency Netbooster Asia in the Philippines and Indonesia in a bid to strengthen its digital capabilities in the region.

A significant digital skills gap exists in Australia, with nearly three-quarters of sales and marketing professionals less than comfortable with their digital expertise, according to Digital Chameleon’s ‘Digital IQ Index’ poll of 350 respondents working for agencies, media businesses and brands across the country.

 

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

5 hours ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

5 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.