DiGi Telecommunications appoints Spring Creek to handle its digital platforms

The appointment, awarded early this month, came after a competitive pitch that involved seven other unnamed agencies.

Spring Creek will be responsible for leading DiGi’s social communications on several major platforms, specifically on Twitter, Facebook, YouTube and Instagram, and further propel the telco in the Malaysian social space.

Ramesh Rajandran, head of online sales and service at DiGi, said Spring Creek was selected for its “experience and creativity in developing measurable social media strategies”.

“Their capability in delivering long-term vision using social platforms was a key factor in the selection process,” he added.

Gilad Coppersmith, head of Spring Creek for World Markets Asia, said both parties want to go beyond conventional measurements of success and were eager to discover the essence of marketing and communications in the new age.

“Instead of simple regurgitation on these platforms, it is now the age of diversified ecosystem creation where advocates come alive," he said. “Great storytelling is behind every campaign and the talent of both agency and client shines through in the harmony of working as one.”