Marketing News Analysis
Byravee Iyer
Aug 28, 2012

Diageo underscores APAC’s importance with introduction of new worldwide brand, Odyssey

ASIA-PACIFIC - When the world’s largest liquor maker launches its latest luxury scotch whiskey, John Walker & Sons Odyssey, in Asia-Pacific well before its Global launch, you know it’s on to something.

Diageo's chief marketing officer James Thompson on the company's marketing plans

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