Anita Davis
Jul 28, 2009

DGM expands affiliate network

SINGAPORE - Digital marketing group DGM has expanded its affiliate network to include Newsweek Asia, the Royal Bank of Scotland and Reader's Digest.

DGM expands affiliate network
It has also added MessageLabs, a subsidiary of Symantec Coporation, as a search client.

According to James Hawkins, DGM’s director for Southeast Asia and Hong Kong, the firm has seen double-digit growth in recent months and has bolstered its staff with the addition of client services manager Ben Grace, who joined from OMD.

DGM’s affiliate network was launched one year ago to increase web traffic on brands’ sites by linking them with online publishers. It is based on a cost-per-action (CPA) payment model.

In November, DGM bolstered it capabilities by teaming with OMD to launch a search engine marketing service, OMG Search, for its clients across the region.

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