Asiya Bakht
Aug 5, 2009

Dentsu Strat wins Sosro's Joy Tea account

JAKARTA - Indonesian beverage giant Sinar Sosro has handed the creative account of its popular soft drink brand Joy Tea to Dentsu Strat after a four-way pitch.

Dentsu Strat wins Sosro's Joy Tea account
Agencies believed to be involved in the pitch include BBDO, DDB and DraftFCB.

The Joy Tea brand was previously being handled by local agency Matari Advertising. Dentsu Strat will handle two Sosro brands including Fruit Tea.

In June Sosro handed the media account of its flagship brand Teh Botol to Dentsu Media Cubic.

The recent appointments are part of a full-service pitch that Sosro had called a few months back for multiple brands.

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