JAKARTA – Panasonic has awarded Dentsu Strat its creative duties for the Indonesian market, after a pitch that included four other agencies.
Bates, Go-Ad, Publicis and Grey were believed to have also been involved in the pitch.
Dentsu Strat will handle the creative for all products in Panasonic's home appliance and imaging stable.
The incumbent creative agency is Saatchi & Saatchi, sharing duties with Saatchi Lab.
Panasonic’s entire media and creative business is believed to be worth RP150 billion (US$16.7 million).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.
In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
