Staff Reporters
Jul 9, 2021

Dentsu announces departure of China media CEO

Terrence Yung has been the CEO of the media service line since November 2020.

Dentsu announces departure of China media CEO

Dentsu China announced that Terrence Yung is stepping down from his post as CEO of the company's media service line.

Yung is stepping down to spend more time with his family, the company said. He has been with Dentsu since 2014, and was promoted from COO to the media CEO role in November 2020. He followed Tony Chen, who also spent less than a year in the media CEO position.

Deric Wong, CEO of Dentsu International China, will take over Yung's responsibilities on an interim basis.

"It has been an honour to lead Dentsu media for the past year," Yung said in a release. "I've been inspired by the dedication of the team and the great work we have produced for our clients. I love this organisation and will miss the amazing people here with whom I've had the privilege to work and collaborate."

Wong thanked Yung for his dedication. "Terrence Yung has made an important contribution to Dentsu media during his time with the company, and despite the unprecedented challenges of the pandemic, he has had a positive impact on our transformation, driving growth and client satisfaction," Wong said in a release.

Source:
Campaign Asia

Related Articles

Just Published

42 minutes ago

What makes holiday ads truly effective in APAC?

Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

1 hour ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

2 hours ago

Nearly half of marketers eyeing budget cuts: Totem ...

TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.

1 day ago

November APAC advertiser of the month: Taobao, ...

The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.