Dentsu Aegis names new APAC media leader

Dentsu Aegis Network (DAN) has appointed Audrey Kuah as executive director of media business for APAC, effective 1 April.

In the newly created role, Kuah will lead the development of DAN’s regional media practice through its recently restructured OneSG Media Group in Singapore, working with managing director Phil Adrien, who will report to her, according to DAN.

Kuah’s elevation sees her replace Jonathan Chadwick as head of OneSG Media Group. She will report to Masaya Nakamura, deputy chairman and DAN APAC chief growth officer. Chadwick will remain in Singapore until May, Dentsu Aegis confirmed to Campaign, and discussions remain ongoing over opportunities for him within the network in Australia.

Regarding the recent overhaul of DAN’s APAC media practice, both the heads of brand solutions and client solutions will continue to report directly to Nakamura.

Kuah has been at DAN since joining as CEO of then Aegis Media Singapore in October 2011. She later become Southeast Asia chief client officer, before moving into the role of managing director of DAN’s global data innovation centre. Kuah will continue in this position in addition to the new executive director role.

Kuah said she “looks forward to this next chapter” at Dentsu Aegis, in which she seeks to “develop a media practice in Asia Pacific that innovates how brands are built to win in the digital economy.

Nakamura said: “Audrey demonstrates a deep understanding of the business landscape and is the right person to lead our OneSG Media Group together with Phil. I look forward to working closely with her.”