Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Dec 1, 2021
Decoding Creativity x Effectiveness: In conversation with Yi Liu
The general manager and head of esports at Mindshare China talks about Pizza Hut's 'Female gamers new hero' campaign, a gold winner in the Media Strategy Tangrams.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 20, 2025
Spikes Asia 2025 shortlists announced
Mar 3, 2022
Announcing the 2022 Spikes Asia Awards winners
Oct 28, 2021
Spikes Asia announces 2022 jury presidents
Feb 25, 2021
China's media dystopia
Just Published
55 minutes ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
1 hour ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
2 hours ago
OMD takes the lead as EssenceMediacom drops out of ...
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
2 hours ago
'Don’t give it away for free': WPP’s Rob Reilly on ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.