DDB Guoan was awarded the business after pitching against four other agencies. The mainland has suffered a series a product recall crises in recent years, involving such high-profile brands as Mattel.
DDB Guoan board director and Beijing vice-president Edward Zhang has been charged with heading up the project.
DDB Guoan board director and Beijing vice-president Edward Zhang has been charged with heading up the project.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
+Effie+HK+00.JPG&h=268&w=401&q=100&v=20250320&c=1)
