Anita Davis
Sep 10, 2008

DDB wins 'Made in China' brief

BEIJING - China's Ministry of Commerce has chosen DDB Guoan to handle its 'Made in China' campaign, which aims to educate Westerners about the quality and safety of products made in China.

DDB wins 'Made in China' brief
DDB Guoan was awarded the business after pitching against four other agencies. The mainland has suffered a series a product recall crises in recent years, involving such high-profile brands as Mattel.

DDB Guoan board director and Beijing vice-president Edward Zhang has been charged with heading up the project.
Source:
Campaign China
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