Staff Reporters
Aug 19, 2010

DDB banks on a Kiwi for The Warehouse promotions in NZ

The Warehouse connects with customers through bringing back the Kiwi, an icon that is known and loved by all New Zealanders.

DDB banks on a Kiwi for The Warehouse promotions in NZ

Through multiple creative scenarios featuring the Kiwi doing typically kiwi things, DDB will deliver the weekly bargains from The Warehouse.

Whether it be camping outside, mowing the lawns or lowering prices in store, the Kiwi Ambassador is driving home the message that The Warehouse is the place where everyone gets a bargain.

Credits:

Agency DDB New Zealand
Client The Warehouse
Group executive creative director Toby Talbot
Creative director, retail Mark Lorrigan
Creatives Matthias May, Steve Ogilvie
TV producer Jessica Hogan
Account team Natalie Lowe, Jonathan Rea
Production Automatic
Producer Declan Cahill
Director Simon Mark-Brown
Editor Alex O’Shaughnessy
Grade Peter Richie
Visual effects Jason Judd
Post house Toybox

Source:
Campaign Asia

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