DBS Bank partners with Tribal DDB in Hong Kong and Singapore

Karen Ngui, managing director and head of group strategic marketing and communications at DBS Bank, said, "The Asia growth story offers opportunities aplenty for all of us at DBS. As we expand our footprint in the region, it is crucial that we do marketing and build brand preference in a more impactful and engaging manner."

Ngui added, "Tribal DDB partners with us at an exciting time and we believe that DBS is well placed to define its position as a leading Asian bank, known for doing banking the Asian way."
 
Jeff Cheong, Tribal DDB’s regional Asia head for DBS, responded, “We are very excited about the work for DBS ahead. This has been a highly professional and rigorously managed pitch process which brings out the best from us. We are confident that, together with DBS, we can reinforce the bank’s brand positioning in a resurgent Asia.”