The second wave of D&AD awards for 2020, announced overnight, yielded four yellow pencil winners in APAC. FCB India won two for creating a traffic signal that punished drivers for impatient honking by making them wait even longer for a green light. TBWA New Zealand won one for an animal figure designed to warn New Zealanders about cold and excessively humid conditions in their homes (see "Meet Mr Humfreez, a deceptively high-tech ram"). The fourth yellow pencil went to Japan's Tanseisha for a re-design of the Hiroshima Peace Memorial Museum.
Overall, APAC work won 60 pencils (four yellow, 16 graphite and 40 wood), from a global total of 371 pencils (48 yellow, 91 graphite and 232 wood).
Japan led the way in terms of total pencil count, with 18, followed by New Zealand (11), Australia (8), India (6), China (6), Thailand (5), Hong Kong (3), Singapore (2) and Indonesia (1).
The organisation announced the winners of the Impact, Side Hustle, Next and Craft categories a week ago. Announcements in further categores are scheduled for July and September.
Here's a list of all the APAC winners:
Award | Title | Entrant market | Entrant company | Category | Subcategory |
Yellow Pencil | Mr Humfreez | New Zealand | TBWA New Zealand | Direct | Direct Innovation |
The Punishing Signal | India | FCB India | Experiential | Public Environments | |
The Punishing Signal | India | FCB India | Media | Use of Press & Outdoor | |
Hiroshima Peace Memorial Museum | Japan | Tanseisha | Spatial Design | Exhibition Design | |
Graphite Pencil | Grave of Thrones | Australia | DDB Sydney | Art Direction | Art Direction for Outdoor Advertising |
The Most Challenging Pingpong Table | Japan | TBWA | Branding | Brand Activation | |
Mori Building Brand Movie DESIGNING TOKYO | Japan | Dentsu Inc. | Branding | Brand Expression in Moving Image | |
Pocky THE GIFT | Japan | Dentsu Inc | Branding | Brand Refresh | |
We Compost ? Feed the Worms | New Zealand | Seachange | Branding | Brand Refresh | |
Environmental Dreamer Festival | China | LiaoDesign | Branding | Campaign Branding & Identity | |
VEGI-BUS | Japan | Hakuhodo | Design Transformation | Holistic Design Transformation | |
Grave of Thrones | Australia | DDB Sydney | Experiential | Out-of-Home | |
Play | New Zealand | Colenso BBDO | Film Advertising | TV Commercials 41-60 seconds | |
Grave of Thrones | Australia | DDB Sydney | Media | Use of Events & Stunts | |
A Future Without Change | Australia | VMLY&R Melbourne | Media | Use of Integrated | |
Signs of Love | Australia | TBWA\Melbourne | Media | Use of Integrated | |
The Punishing Signal | India | FCB India | PR | Low Budget Campaigns | |
Language Sanctuary ? Ad Space for Protecting Endangered Language | Japan | Dentsu Tokyo | Press & Outdoor | Press Advertising Campaigns | |
7:1 Furniture Collection | Thailand | BBDO Bangkok | Product Design | Assisted Living & Health | |
JHF Table | Japan | Atelier OPA | Product Design | Homeware | |
Wood Pencil | NZ Says '39' | New Zealand | Special Group | Branding | Brand Activation |
Uber Eats Shark Bait | New Zealand | Special Group | Branding | Brand Activation | |
Nakagin Capsule Business Card | Japan | Dentsu Inc. | Branding | Brand Expression in Print | |
Nanyang Porcelain | Singapore | Roots | Branding | Logos | |
Logomark of a Tuna Donburi Specialty Shop | Japan | Design Design | Branding | Logos | |
Inclusive Places Brandmark | Australia | Enigma Marketing Australia | Branding | Logos | |
Imperfect ? A Sweets Shop Tackling Social Issues Related to Food and Farming | Japan | 6D-K | Branding | New Branding Schemes | |
Avatar Robot Cafe | Japan | ADK Creative One | Design Transformation | Digital Transformation | |
Tuna Scope | Japan | Dentsu Tokyo | Design Transformation | Operational Transformation | |
Pocket Franchise | China | Accenture Interactive China | Digital | Creative e-Commerce | |
Second Life | Japan | Geometry Ogilvy Japan | Digital | Creative Use of Data | |
Tuna Scope | Japan | Dentsu Tokyo | Digital | Creative Use of Technology | |
Good Morning World | New Zealand | Special Group Auckland | Digital | Use of Micro-Talent/Influencers | |
Air New Zealand 'Bring on Winter' | Australia | Host / Havas Sydney | Digital | Use of Trends & Tactical Marketing | |
Mr Humfreez | New Zealand | TBWA New Zealand | Direct | Direct Mail | |
Extra Reminder | Australia | Clemenger BBDO Sydney | Direct | Direct Response/Ambient | |
The Restaurant of Mistaken Orders | Japan | TBWA\HAKUHODO | Direct | Direct Response/Ambient | |
Quit for Your Pets | New Zealand | YoungShand | Direct | Direct Response/Film | |
BACK2LIFE | China | Cheil PengTai Beijing & Cheil Hong Kong | Entertainment | Games | |
Please Arrest Me | Singapore | Ogilvy & Mather Singapore | Entertainment | Non-Fiction Film 5-30 mins | |
L05T | New Zealand | DDB Group New Zealand | Experiential | Gamification | |
BACK2LIFE | China | Cheil PengTai | Experiential | Gamification | |
The Most Challenging Pingpong Table | Japan | TBWA\HAKUHODO | Experiential | Public Environments | |
Play | New Zealand | Colenso BBDO | Film Advertising | Cinema Commercials 41-60 seconds | |
CNY | China | Wieden + Kennedy Shanghai | Film Advertising | TV Commercials 61-120 seconds | |
Lonely Rambutan | Thailand | Wunderman Thompson Thailand | Media | Use of Digital | |
The Punishing Signal | India | FCB India | PR | Use of Events & Stunts | |
Hot & Spicy (Season 2) | Hong Kong | Ogilvy & Mather Hong Kong | Press & Outdoor | Poster Advertising Campaigns | |
NO KID CAN RESIST | Indonesia | Flock Creative Network | Press & Outdoor | Poster Advertising Campaigns | |
Hashtags Don't Heal | India | DDB Mudra | Press & Outdoor | Poster Advertising Campaigns | |
A Sweet Escape | Hong Kong | Cheil Hong Kong | Press & Outdoor | Poster Advertising Campaigns | |
For Every Imagination | Thailand | Ogilvy & Mather Bangkok | Press & Outdoor | Press Advertising Campaigns | |
Dragon | Thailand | Ogilvy & Mather Bangkok | Press & Outdoor | Single Press Adverts | |
7:1 Furniture Collection | Thailand | BBDO Bangkok | Product Design | Homeware | |
The Soap with a Lump | India | Wunderman Thompson | Product Design | Promotional | |
The Most Challenging Pingpong Table | Japan | TBWA | Product Design | Promotional | |
Mr Humfreez | New Zealand | TBWA New Zealand | Product Design | Promotional | |
Beauty Innovation | Japan | Shiseido | Spatial Design | Low Budget | |
Changjiang Insun Cinema at Xian La Botanica Capitaland Mall | Hong Kong | One Plus Partnership | Spatial Design | Retail Design | |
IMARS Cinema | China | Tencent | Spatial Design | Set & Stage Design |