CREATIVE SELECTION: BBDO shows off FedEx's strong points

This latest campaign by BBDO/Guerrero Ortega gives FedEx a

larger-than-life stature, with the main message being that FedEx can

ship more things, more quickly than the competition.

The series of print ads, whose objective is to promote FedEx's European

hub, ran in almost all the major print media in Asia-Pacific - Asian

Wall Street Journal, Time and Newsweek regionally and the South China

Morning Post in Hong Kong and Straits Times in Singapore.

The copywriter was David Guerrero with art direction from David

Ferrer.

The regional account director was Arto Hampartsoumian, with media

handled by OMD and digital imaging by Anuchai Secharunputong of Remix in

Bangkok.