Creative Q&A: Publicis ECD Don Sevilla III is in the hot seat

How did you get into advertising?
To get into the film industry.

What was your first ever ad?
A poster for a brand of feeding bottles.

Which ad do you wish you’d made?
Cadbury ‘Gorilla’.

What was your worst job ever?
Sorting out newsletters for the Social Security agency.

What qualities do you look for in a prospective employee?
Creativity and integrity.

What does it take to impress you?
Guts.

Where do you go to be inspired?
My bedroom.

Who do you consider to be a creative genius?
Andy Warhol. Painter. Illustrator. Film maker. Author. Pop art. 15 minutes of fame.

If you were not working in advertising, where would you work?
Film industry.

What is your guilty pleasure?
Collecting art.

What would you be in a next life?
My clone.

What is your favourite word?
Subtle.

What is the first thing you do when you wake up?
Pray.

Worst haircut you’ve ever had?
High and tight cut.

What’s your favorite song lyric?
Every day when I make my way to the tubby, I find a little fella who’s cute and yellow and chubby. Rub-a-dub-dubby. - Seasame Street