Creative duo Noel Yeo and Shawn Loo bid farewell to BBH Asia Pacific

Yeo and Loo were the first digital creative director at BBH Asia Pacific for over five years and seven years, respectively. In that time, they won the Singapore Tourism Board account and created the industry-changing, drive-everything-to-Web YourSingapore campaign.

They also created a record-breaking reality TV series ‘Can you serve?’ and a fictional USB chainsaw that received over 1,000 pre-orders worldwide in two days.

"BBH has been good to us, but as black sheep, we felt it was time for pastures anew," said Yeo.

BBH Asia Pacific does not have a replacement for their roles yet.

The duo has a joint portfolio site and will be available for freelance work in Singapore or elsewhere.

Yeo recently judged at the Clio Awards 2012, where he was on the film jury. He was also one of the judges for the Hong Kong Kam Fam Awards in 2011.

Loo has crafted award-winning campaigns for American Express, Chupa Chups, DHL, IBM, Levi's, and Nokia.

Both Yeo and Loo previously worked for OgilvyOne Singapore.

Besides agency work, Yeo also writes and performs in indie band Shelves, which just released a critically acclaimed album on vinyl, while Loo is creative director at Old School, a multi-disciplinary arts house.