Opinions Customer Experience ESG Climate Action
Sonia Gupta
Aug 14, 2023

Companies in Asia must make sustainability more relatable and relevant for people

Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.

Photo: Shutterstock.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

6 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Baidu PR head departs company following controversial videos

7 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

8 The changing face of political ad campaigns in India

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
Nov 10, 2023
Staff Reporters

60% of Hongkongers and Singaporeans distrust claims ...

GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
Oct 13, 2023
Matthew Keegan

GfK study reveals only 46% of CMOs in APAC say ...

Publicis Groupe appoints chief impact officer to steer global ESG commitments
May 15, 2024
Ben Bold

Publicis Groupe appoints chief impact officer to ...

How businesses in China should balance prosperity and ESG
Apr 17, 2024
Arthur Hagopian

How businesses in China should balance prosperity ...

Just Published

April APAC advertiser of the month: Brand's Thailand
1 hour ago
Samuel Tan

April APAC advertiser of the month: Brand's Thailand

The Thai health supplements brand soared in the ad awareness index with Songkran-themed products and a road safety campaign.

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
1 day ago
Brandon Doerrer

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
1 day ago
Campaign India Team

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.