CommunicationsDNA to handle PR duties for One Fighting Championship

The agency will execute the media and publicity strategy to promote and raise awareness for the organisation's 2012 events in the Singapore market.

Established in July last year, the martial arts organisation hosts mixed martial arts events in Asia and is the only Asian mixed martial arts organisation with a pan-Asian media broadcast service.

It has eight events scheduled for 2012 across Southeast Asia, with the first for the year to take place on 11 February in Jakarta, Indonesia at the Sports Mall Kelapa Gading.

This will be followed by a championship on 31 March at the Singapore Indoor Stadium in the first quarter this year.

Victor Cui, CEO and owner of One Fighting Championship, said the group's short term goals were to raise awareness of the sport in the region, and position it as the biggest fighting event in Asia.

“We are looking forward to a great year; One Fighting Championship promises to be even more exciting than ever; a must-watch for lovers of sport and competition. We are looking forward to working with CommunicationsDNA to achieve these goals.”

Leela Schellenberger, managing director of Communications DNA, said, “A number of our staff are already passionate for the sport, so we immediately felt a strong synergy with One Fighting Championship, and the team is certainly thrilled about growing from strength to strength together.”