Brandon Doerrer
Jul 23, 2024

Comms head Frank Shaw defends Microsoft after CrowdStrike global outage

The tech company found itself in the hot seat alongside CrowdStrike.

Comms head Frank Shaw defends Microsoft after CrowdStrike global outage

After a global tech outage on Friday impacted critical systems reliant on Microsoft infrastructure, many pointed fingers at the tech company despite the crisis stemming from a CrowdStrike update. Over the weekend, Frank Shaw, chief communications officer at Microsoft, rebuked these accusers. 

Tom Dotan and Robert McMillan, two reporters who worked on the story, did not publicly respond to Shaw’s comments.

On LinkedIn, Shaw replied to Mat Velloso, VP of product and AI/ML developer at Google, who posted that the outage “is a sobering reminder of the fragility and high cost of management that Windows carries.”

“Mat, you know this was not a Windows or [Microsoft] issue,” he commented.

On X, Shaw directed the same sentiment to technology writer Om Malik, who has since deleted his post.

Shaw told PRWeek that his first priority was getting out accurate information that explained the cause of the issue and provided context about the scope, as many more people saw news of the outage than were affected by it.

“We didn’t cause it but our customers were affected,” he said. 

On Saturday, Microsoft shared a blog post outlining its efforts to restore systems. The following day, the company released a recovery tool designed to help IT workers repair Windows devices affected by the update.

After explaining the issue to the masses, Shaw said that his second priority was ensuring that reporters covering it were doing so accurately. Some of that effort took place publically, but much of it occurred behind the scenes, he said. 

He also stated that the outage is a complicated issue that’s difficult for people who aren’t engineers to understand. Some attributed it to vulnerabilities in Microsoft’s software security, though Shaw maintained that the security issue lied with a vendor, not Microsoft itself. 

A defect in a Windows content update from software company CrowdStrike caused the outage, according to CrowdStrike CEO George Kurtz, who posted on Friday that a fix was deployed and that customers should communicate with CrowdStrike representatives through official channels. 

Shaw also confirmed that a CrowdStrike update brought down Windows systems globally, and that Microsoft was supporting customers in recovering operations

While many lambasted CrowdStrike for the error, others stated that Microsoft failed to show empathy, despite the issue not directly stemming from the company.

Jeremy Tunis, PR and stakeholder engagement advisor at Lyssn AI, said in a LinkedIn post that Kurtz’s statement is “missing is any clear contrition” and “commitment to conduct an investigation to figure out what happened,” while Microsoft’s statement is “severely lacking on empathy, scale awareness and steps they are taking to make lives better for their customers.”

Systems across transportation, healthcare, business operations and emergency services were rendered inoperable, causing planes to sit idly in airports and medical procedures to be delayed. 

On Friday, Kurtz made a second X post, stating “We understand the gravity of the situation and are deeply sorry for the inconvenience and disruption. We are working with all impacted customers to ensure that systems are back up and they can deliver the services their customers are counting on.”

third post from Kurtz read “As this incident is resolved, you have my commitment to provide full transparency on how this occurred and the steps we’re taking to prevent anything like this from happening again.”

On Sunday, CrowdStrike posted “Of the approximately 8.5 million Windows devices that were impacted, a significant number are back online and operational.”

Social media users, communicators and business leaders largely criticized Kurtz’s initial statement as overly corporate and failing to apologize and take accountability for the error.

Businesses also took to social media to communicate how the outage affected them.

 

 

Source:
PRWeek

Related Articles

Just Published

17 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

17 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

17 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.