Staff Reporters
Jan 19, 2018

Coming soon: Our overwork survey

Campaign will release its findings into overwork in APAC adland next week, with some sobering stats and a few surprises as well.

Coming soon: Our overwork survey

Having pored over the results for many weeks now, Campaign will release the results of our exclusive industry survey into overwork on Monday.

Our in-depth analysis, together with the full survey itself, will be available to premium subscribers Monday. We asked some pointed questions, including the following list below, and received some clear answers. Other results were more surprising.

Some Questions Asked in our Overwork Survey

  • How many hours do you work per week?
  • Do you have to work on weekends?
  • Why do you stay late at the office?
  • Do you feel you are overworked?
  • Do you feel your health suffers from your workload?
  • Are you compensated for the extra hours?
  • Does your employer offer flexible working?

The discussion is coming, and agencies and offices need to be ready for it—and not everyone is. One of the many critical data points we can reveal is that despite all the talk of change, and policies implemented by businesses to support struggling employees, 40% of workers still do not feel they can talk to their bosses about stress, overwork or burnout.

The industry can point to 60% of people feeling they can speak as a positive sign, which it would be churlish to disagree with. But that does not take away from the scale of the progress that still needs to be made, in just this one area.

That figure also doesn’t tell the whole story, for as one female manager at a global PR agency in Singapore told us: “Sometimes, even when we do muster the courage or effort to talk about it, nothing much changes or gets done. So it's generally pointless.”

Many other critical insights will be available in our full report on Monday. If you're a premium subscriber, you'll get it in our premium bulletin first thing Monday. If you're not, you can become a premium subscriber so you don’t miss out.

We would like to thank all the marcomms professionals in our industry who responded for the tremendous response and engagement with our survey. With more than 500 entries from over 15 Asia-Pacific markets, we have a comprehensive data set that shines a light on one of the industry’s biggest issues. 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

5 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

6 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

6 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.