Advertising News
Jenny Chan 陳詠欣
Nov 26, 2014

Coke China seeks 'refreshing' ideas through crowdsourcing

GREATER CHINA - Joining Unilever, Hyundai and many other brands that have used crowdsourcing platform Eyeka to generate marketing inspiration, Coca-Cola is launching two contests in China with a total prize pool of more than US$36,000.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency Report Cards 2024: We grade 25 APAC networks

1 Agency Report Cards 2024: We grade 25 APAC networks

Meta's APAC chief Dan Neary steps down after more than a decade

2 Meta's APAC chief Dan Neary steps down after more than a decade

Bonds taps Robert Irwin to show how wild comfort down under can really get

3 Bonds taps Robert Irwin to show how wild comfort down under can really get

We Are Social appoints APAC CEO, launches Thailand office

4 We Are Social appoints APAC CEO, launches Thailand office

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

6 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

7 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

10 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Related Articles

Publicis scoops Coca-Cola media in North America
Mar 15, 2025
Lucy Shelley

Publicis scoops Coca-Cola media in North America

Coca-Cola media business contract lies between Publicis and WPP
Mar 10, 2025
Lucy Shelley

Coca-Cola media business contract lies between ...

Will the Coca-Cola ad deter brands from using AI in film?
Nov 24, 2024
Shauna Lewis

Will the Coca-Cola ad deter brands from using AI in ...

Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
Jun 3, 2024
Shawn Lim

Where APAC CMOs can lead: Subway, Coca-Cola and ...

Just Published

Creative Minds: Nuno Alves believes creativity is less about knowing how to draw and more about strategic problem solving
7 hours ago
Campaign Staff

Creative Minds: Nuno Alves believes creativity is ...

With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.

Women to Watch 2024: Natalie Lowe, The Orangeblowfish
8 hours ago
Staff Reporters

Women to Watch 2024: Natalie Lowe, The Orangeblowfish

An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.

Brands are not choosing agencies as digital-transformation partners: report
9 hours ago
Ravi Balakrishnan

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

New B Corp rules to tighten standards and rebuild credibility
9 hours ago
Nikita Mishra

New B Corp rules to tighten standards and rebuild ...

Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.