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Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.
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Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.
The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.
Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.
Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.