'The Lion's Share', a programme introduced at Cannes Lions 2018, won the Grand Prix in the Sustainable Development Goals Lions Friday night at Cannes Lions 2019.
The programme, spearheaded by Mars, arose out of a recognition that many ads make use of endangered animals, and called on the ad industry to direct a share of media spend for each ad containing animals to a United Nations Development Programme fund dedicated to conservation (see introductory video below).
Overall, APAC agencies won seven awards in the category: The Grand Prix, a gold for FCB Ulka Delhi, two silvers (one for The Lion's Share and anothr for Grey Bangladesh), and three bronzes (to Cheil, Colenso BBDO and DDD). Globally, the category yielded 22 awards.
The table below details all the winning APAC work. See all our Cannes Lions 2019 award coverage.
| TITLE | CLIENT | PRODUCT | ENTRANT / IDEA CREATION | COUNTRY | AWARD |
|---|---|---|---|---|---|
| THE LION'S SHARE | MARS AUSTRALIA | THE LION'S SHARE | CLEMENGER BBDO MELBOURNE / FINCH, Melbourne | AUSTRALIA | Grand Prix |
| THE OPEN DOOR PROJECT | THE MILLENNIUM SCHOOL | SCHOOL | FCBULKA, Delhi | INDIA | Gold Lion |
| UCB AGROBANKING | UCB - UCASH, SHWAPNO | MOBILE BANKING SERVICE | GREY BANGLADESH, Dhaka | BANGLADESH | Silver Lion |
| THE LION'S SHARE | MARS AUSTRALIA | THE LION'S SHARE | CLEMENGER BBDO MELBOURNE / FINCH, Melbourne | AUSTRALIA | Silver Lion |
| BACK2LIFE | SAMSUNG | CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) | CHEIL PENGTAI, Beijing / CHEIL WORLDWIDE HONG KONG | CHINA | Bronze Lion |
| KUPU | SPARK | SPARK | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Lion |
| PROJECT FREE PERIOD | JOHNSON & JOHNSON, INDIA | STAYFREE | DDB MUDRA, Mumbai | INDIA | Bronze Lion |
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