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Feb 5, 2015
China leads in 'owned-first' thinking: ZenithOptimedia
HONG KONG - As part of ZenithOptimedia's push for a new approach to media planning called ‘owned-first’, the agency has been busy training its planners. Campaign sat down with Frank Harrison (worldwide strategic resources director) and Nico Guiridlian (APAC managing director of international clients) after one of the training sessions.
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