Chen endorsements under threat following scandal

Samsung has worked with Chen to endorse its range of digital cameras since 2006. Managing director Byung Wook Kim said that the company was looking into its future with Chen and that it would potentially sever ties with him.

Other brands currently contemplating their future with Chen include Pepsi and Standard Chartered Bank’s Manhattan Titanium card.

While Pepsi has not decided to drop Chen from its promotions at this stage, it is reportedly monitoring the situation closely.

Chen recently spearheaded the launch of the Manhattan Titanium card with a TV and print campaign late last month. A spokesperson for Standard Chartered Bank said that with the initial TV push featuring Chen having ended, it was unclear what the next step would be.

EPS, an electronic payment system, and Levi’s, are standing by Chen amidst the controversy. A spokesperson for EPS commented: “We have no plans to change the new advertising as it is in its final stages.” Meanwhile Levi’s has renewed its 2008 contract with Chen in a public show of support for the beleaguered star.