News
Jenny Chan 陳詠欣
Aug 12, 2016

'Celebrity' versus 'Cewebrity': KOL definitions emerge from Top 1000 China briefing

The selection and utilisation of KOLs (key opinion leaders) in branding led to a healthy discussion and perhaps the coining of a new term at Thursday's Top 1000 Brands Breakfast Briefing in China.

Mondelez's Xing explaining the concepts of 'celebrity' versus 'cewebrity'

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