Paul Howell
Aug 22, 2011

Cathay Pacific makes the right call: PR industry

HONG KONG - Cathay Pacific's decision to delay the second phase of its global campaign, in light of a series of lewd photographs of airline employees, was an effective and prudent one, PR leaders in Asia say.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Yousician's new campaign hits a familiar chord: ...

Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.

6 hours ago

The art of dealing with the new trade order

Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding

6 hours ago

WPP offers free Friday lunches to lure staff back ...

The initiative is part of an effort to enhance the on-campus experience.

14 hours ago

New global campaign from Spotify celebrates music ...

The campaign was created in-house.