Advertising Marketing The Work
Staff Reporters
Jul 12, 2013

CASE STUDY: How Bulla Dairy Foods used Oz to sell ice cream in Oz

When the budget precluded the kind of campaign that would be necessary to create positive brand associations from scratch, Bulla Dairy Foods and The Bridge found the warm feelings they wanted in a classic Warner Bros movie-musical.

There's no place like a bowl of ice cream

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