Carlsberg | Stand Up for Fun | China

The three spots depict how unfortunate situations always take on an optimistic turn. In one ad, colleagues play a prank by closing the elevator door on another. Little do they know that the next lift is full of sexy cheerleaders. Another ad tells of a wife going on a business trip. Rather than being sad, the husband is delighted to have a guys’ night out. The third ad, to launch soon, is about a man's encounter with a beautiful passenger on a plane.

The 'Stand Up for Fun' campaign also runs across print and Carlsberg Chill's website. Jason Wong, brand manager of the Carlsberg core marketing team in China points out that the carbonated bubbles of the beer transform into smiley-faces to match the campaign fun theme.





Credits:
Project Stand Up for Fun
Client Carlsberg China
Creative agency JWT
Media agency Carat, Guangzhou
Exposure Television, print, online