Benjamin Li
May 21, 2012

Carat China promotes Aw Wai-Choong as GM for key accounts

SHANGHAI - Carat China has announced the promotion of Aw Wai-Choong, previously business development director at Aegis Media China, to general manager, key accounts with Carat China.

 Aw Wai-Choong promoted to GM for key accounts for Carat China
Aw Wai-Choong promoted to GM for key accounts for Carat China

This newly created position requires Aw to support clients’ strong business growth in the China market. He will oversee the accounts for Pernod Ricard, Philips and others.

Aw (pictured) originally hails from Malaysia and has been in China for the past seven years. The first five years was spent with Carat Shanghai, serving Pernod Ricard. He rejoined Aegis Media earlier this year as business development director.

During his time at Carat Shanghai, a key achievement was helping the team to win the Perfetti van Melle Confectionery account three years ago, which has become one of Carat China's key client.

With a total of 18 years in the industry, Aw is a veteran media specialist with a diverse career track record with Dentsu, Young & Rubicam, JWT, Leo Burnett, Universal McCann and OMD in Malaysia, Indonesia and China. He is well known for his strategic planning tactics as well as creative flair in media convergence.

On top of Aw's new appointment, Carat China has promoted three of its staff to the GM level in the past five months. In January, the agency announced the promotion of Hristo Cui, previously assistant vice president of digital planning, to the newly-created role of general manager – digital. Reported earlier this month, Tanya Liu, previously business director, has been promoted to general manager for key accounts in Carat Shanghai, a newly created position to gear up for the growth in clients’ business and the growth of the organisation.

 

Source:
Campaign China

Related Articles

Just Published

13 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

13 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

14 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

14 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.