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What’s Burberry’s Next Step in China?
The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.
Four new ways of marketing luxury In China
Luxury labels need to evolve into more flexible entities if they want to thrive in China, so they must implement new marketing strategies that drive luxury sales.
Luxury labels must avoid the sales promotion trap to survive
Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.
JD.com partners with short-video site ahead of annual promotion
E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.
Nielsen and JD.com launch price optimisation tool
The Online Pricing Optimizer’s forecast uses data on individual order level and its accuracy can exceed 75%.
STB, EDB launch unified brand to market Singapore worldwide
'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.
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