carat china
Mondelez, Carat and Tencent form joint business partnership in China
CHINA - Mondelez International and Carat have announced a strategic partnership with Tencent Holdings to meet the fast evolving and growing demands of the Chinese market.
Eric Weng joins Carat China from Wunderman as MD of client solutions
SHANGHAI - Eric Weng, as the new managing director of client solutions at Carat China, will be responsible for developing customised data and technology solutions after leaving a parallel role at Wunderman, where he stayed for less than six months.
CASE STUDY: How Oreo turned animated emoji into sales growth
CHINA - With Carat China and WeChat, Oreo let people create and share Oreo emoji—animated digital images of themselves and loved ones—sparking a significant sales increase.
Ex-Sina Weibo head of national enterprise to lead Carat Social
SHANGHAI - Carat China has appointed Wang Fan (王凡), most recently head of Sina Weibo's National Enterprise Corporation and senior trainer at the Sina Weibo Marketing Academy, to the newly created role of head of Carat Social.
He Ying joins Carat China as Guangzhou GM
GUANGZHOU - Carat China has appointed He Ying (何英) as general manager of Carat Guangzhou, effective immediately.
Carat relocates Clay Schouest to lead strategy and innovation in China
SHANGHAI - After joining the Aegis global office in Europe in 2010 as global communications planning director servicing Johnson & Johnson across EMEA, and Mattel and Diageo globally, Clay Schouest has relocated to China as the group’s newly created strategy and innovation director.
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