Marketing
Byravee Iyer
Jun 22, 2015

Cannes: Why Airbnb may be a better client than Coke

CANNES - Paying agencies according to the results their campaigns achieve is not a new idea, but rental accommodation startup Airbnb is giving it fresh twist by compensating agencies based on the number of nights booked by users.

Nestle's Pete Blackshaw, Bruce McColl of Mars and Jonathan Mindenhall, Airbnb at the breakfast briefing

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