The centerpiece of the commercial is a yellow dress, produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova, created with 200 metres of fabric in three weeks.
As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her, creating an analogy for the beautiful folds of the Flake chocolate itself.
The ad was created by Fallon and esteemed Director Baillie Walsh, who is famous for his stunning cinematic imagery in films such as "Flashbacks of a Fool" with Daniel Craig and the critically acclaimed Oasis documentary, "Lord don't slow me down."
Cadbury has always been associated with ‘fun’. Two of its previous commericials, ‘Dogs in cars’ and ‘Share the joy,’ can also be watched on CampaignAsia.com.
Credits:
Project Unfold
Client Cadbury
Creative agency Fallon London
Director Baillie Walsh
Production company Home Corp
Post-production company Framestore
Editor Andy McGraw
Music Warren Ellis
Exposure Television
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