Burger King rolls out new videos for 'Never chicken out' campaign

Publicis Singapore has created five instructional educational videos taking on inconsiderate commuters on the MRT. The Chicken hero shows how to deal with five common scenarios.

The videos are running on YouTube, as well as Burger King's Facebook fan page.

“Almost anyone who has taken the MRT would identify with any one of the five videos that we have created because they depict typical situations that commuters face on the train. And we believe that, secretly, Chicken gives every viewer a vicarious thrill and satisfaction and probably a few chuckles,” said Philip Ho, head of marketing at Burger King Singapore.

“Ultimately, these videos advocate personal empowerment in a humorous execution based on real‐life events, thereby making these spoof ‘instructional’ videos irreverent yet relevant at the same time. We are confident that Singaporeans would relate to and appreciate these videos instantly,” he said.

Burger King’s 'Never chicken out' campaign was developed to promote its range of chicken burgers.