Asiya Bakht
Apr 9, 2010

Brother calls regional digital pitch

REGIONAL - Brother, the Japanese electronics brand that produces products for the print and imaging, labelling and sewing markets, has invited six agencies to pitch for its regional digital business.

Brother calls regional digital pitch
Digital agencies believed to be involved include XM Asia, MRM Japan and Interakt. In addition three technology companies including Fujitsu, Hitachi and NTT are believed to be vying for the business

It is understood that the electronics company is looking for an agency to develop and design a website to be rolled out in 15 countries across Asia. The brief includes CMS template development and implementation.

Brother was founded in Japan in 1908 and now has 19 production facilities and 43 sales companies operating in 41 countries in different regions. Its key products include laser printers, multi-function centres (MFCs), fax machines, labellers, label printers, and a wide range of home and industrial sewing machines.
 
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

6 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

6 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

10 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.