Benjamin Li
Nov 22, 2010

Bristol-Myers Squibb calls media buying pitch in China

SHANGHAI - Global biopharmaceutical company Bristol-Myers Squibb has called a media buying pitch in China.

Bristol-Myers Squibb
Bristol-Myers Squibb

It is understood that several undisclosed agencies have already been shortlisted for the business. Agencies are now are waiting for a brief and pitch date.

The incumbent agency on the account is Mindshare.

The pitch is for Bristol-Myers Squibb's over the counter medicines, including its vitamins.

Earlier this month, Bristol-Meyers Squibb agreed a new collaboration with Simcere Pharmaceutical Group, a China-based company, to jointly develop a new cancer treatment.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Women to Watch 2024: Audrey Michelin, OpenX

Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.

2 hours ago

Unilever CEO: 'Spend on social will jump from 30% ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

2 hours ago

Google's grip on search at risk as US govt pushes ...

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

2 hours ago

Jack Morton expands to Tokyo following growth of ...

EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.