Boehringer Ingelheim digital director headlines Campaign Spotlight Health

Pugh is Global Director of Digital Communications at Boehringer Ingelheim’s Global Centre in Germany. With a background as a journalist and Internet start-up entrepreneur, he has more than 17 year’s media experience, 11 of them in digital. Pugh is responsible for Boehringer Ingelheim’s global social-media strategy and is regularly cited as a global thought leader in the field. You can find him online at Twitter.com/JohnPugh or facebook.com/JohnPugh. 

Campaign Spotlight Health APAC focuses on driving brand success through increased physician and patient engagement and enhanced digital strategy. Key topics covered range from discovering the latest challenges and growth areas in the region to harnessing new marketing channels to reach customers.

Other confirmed speakers include:

• Kazumi Fujikawa, Head - New Product Planning and Market Intelligence, Asia (ex Japan), Takeda Pharmaceuticals Corporation, Tokyo, Japan
• Joanna Wong, General Manager, Brand Management & Corporate Communication Department, Eu Yan Sang International Limited
• Allan Marx Ancheta, Director, Sales Operations Business Intelligence and Development, MSD Philippines

Click here to register.

Campaign's Spotlight series is designed to help the brand community across Asia-Pacific maximise knowledge-sharing and networking in their field with a mix of plenary sessions, case studies and panel discussions.

Campaign Spotlight Health APAC is followed by Spotlights on Health India, PR, Travel, Finance, Digital and Retail later in the year, each looking at what challenges need to be resolved in 2012 and what opportunities exist in Asia’s dynamic marketplace.