Berocca's stunt grabs attention in Singapore

Developed by JWT Singapore, the stunt targets executives and plays on the office environment as a jungle with ‘animals’, including foxes, rats, snakes and vultures, that can harm one’s career. The animals walk about in business attire while handing out name cards.

Berocca’s brand ambassadors are also on hand to pass out samples while promoting the benefits of the supplement to help busy professionals stay alert and awake in their offices.